Our reputations and the reputation of people we partner with and represent is just as important online as it is offline. Reputations offline may take years to build. Reputations online may take a matter of months to build. In the online world our activities are a Search away and we can be judged by the places we go to and the company we keep in a matter of minutes.
Building a personal reputation online is a recent concept with the rise of social networking and other online media. These allow us to very easily put up information about our business and personal interests. It also allows us to 'walk the talk' too.
- If we want to be seen as an authority then we can demonstrate that very effectively by what we publish.
- If we want to be seen as supportive and helpful then we can demonstrate that too through our networking.
- And if we want to be the 'go-to' person for the latest and greatest solutions we can set out our stall online and attract people to us.
Being able to build relationships with people locally and globally remains at the core of our reputation. Being memorable in such a vast market is a challenge for us all to contend with.
In this fast developing area it pays dividends to team up with market leaders.
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